AIDO for Higher Education

Be The Answer When Students Ask AI Which College Is Right For Them

Prospective students are already using AI assistants to research colleges. We help your institution become visible, recommended, and chosen in this new discovery layer.

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Enrollment Marketing Is Shifting

Rising Acquisition Costs

The cost to acquire an enrolled student keeps climbing. Traditional digital channels are saturated and expensive.

Changing Behavior

Students are shifting from search engines to AI assistants. If you're not optimized for AI discovery, you risk becoming invisible.

The Content Treadmill

TikTok and Instagram demand constant video production, trend-chasing, and creative resources. It's exhausting and expensive.

AI Discovery Reaches Students In Decision Mode

Students are already asking AI assistants questions like:

"What's the best college for pre-med?"

"Is [University] worth the tuition?"

"What schools have good scholarships for engineering?"

"Should I go to a state school or private university?"

These aren't passive scrollers. They're actively deciding where to spend the next four years of their life - and potentially six figures in tuition.

AIDO helps your university show up in those exact conversations. When a student asks "What's a good business school in Texas?" - your institution can be the answer.

TikTok/InstagramAI Discovery
Constant video productionNo content creation required
Chasing trendsShow up when they ask
Passive scrollingActive research mode
Fighting for attentionAnswering their question
Entertainment mindsetDecision-making mindset

Gen Z Lives in AI

Your prospective students are already using AI tools daily. They're asking AI assistants for homework help, career advice, and yes - college recommendations. This isn't a future trend. It's happening now. The question is whether your university will be part of those conversations.

Ideal For

Private colleges and universities
Regional state schools
Community colleges
Graduate and professional programs
Online degree programs
Continuing education divisions

If you're competing for enrollment and students research before they apply, AIDO is built for you.

The AIDO Process

1

Discovery Assessment

We analyze how AI systems currently understand, categorize, and surface your institution and programs.

2

Intent Mapping

We identify how students ask about colleges like yours, and the decision contexts where AI influences their choices.

3

Optimization & Activation

We align your positioning for AI discovery, then activate paid campaigns when available.

What's Included

  • Discovery Readiness Assessment for your institution
  • Conversational Intent Mapping for enrollment
  • Program-specific positioning strategies
  • Message optimization for AI-driven reasoning
  • Priority access to AI advertising when available
  • Ongoing campaign management and optimization
  • Monthly performance reporting

We invest in the strategy upfront because we're building long-term partnerships with institutions that want to lead.

Questions

Get Ahead of Competitor Schools

Book a free strategy call. We'll assess how AI systems currently see your institution and show you the path to becoming the answer.

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