AIDO™
The practice of ensuring organizations are visible, recommended, and contextually relevant inside AI-driven discovery systems.
Get Your AIDO AssessmentAI systems don't "rank" content the way search engines do. They reason, synthesize, and recommend based on context, intent, and trust signals.
As people shift from traditional search engines to AI assistants like ChatGPT, Gemini, and other large language model platforms, discovery no longer happens through blue links alone. Decisions are increasingly shaped by AI-generated answers, summaries, and recommendations.
Being discoverable is no longer just about keywords and rankings.
Visibility depends on how AI models interpret your category, credibility, and relevance.
Organizations not optimized for AI discovery risk becoming invisible — even if they rank well in traditional search.
AI Discovery Optimization spans both paid and organic visibility across AI interfaces.
Optimize for how AI assistants understand and recommend your organization.
Position your brand in AI-generated comparisons and recommendation lists.
Strategic positioning in contextual AI advertising as platforms roll out paid options.
Influence the full decision path across business, education, and consumer use cases.
AIDO is platform-agnostic by design. It prepares organizations for where discovery is going, not just where it has been.
A structured, repeatable approach to AI Discovery Optimization.
We analyze how your organization is currently understood, categorized, and surfaced by AI systems.
We identify the real questions, prompts, and decision contexts where AI influences discovery in your space.
We refine how your organization is framed so AI systems correctly associate you with the right use cases, audiences, and outcomes.
We align language, content, and landing experiences with AI-driven reasoning — ensuring consistency from AI answer to human action.
When AI advertising and sponsored discovery options are available, we activate and manage campaigns with reporting focused on visibility, relevance, and downstream impact.
AI Discovery Optimization is designed for organizations that care about being chosen, not just being seen.
Service-based companies ready to be discovered in AI-driven searches.
Higher education institutions competing for prospective students using AI assistants.
Agencies looking to add AIDO capabilities for their clients.
Brands operating in competitive or trust-driven categories where AI influences decisions.
If AI is influencing how your audience researches, compares, or decides — AIDO applies.
Zyx Labs was built at the intersection of AI systems, marketing strategy, and institutional credibility.
We don't chase hacks or short-term exploits. We help organizations align with how AI platforms are actually designed to work — now and in the future.
AI Discovery Optimization isn't a trend.
It's a structural shift.
Zyx Labs exists to help you lead it.
Let's assess how AI systems currently see your organization — and build a strategy to lead.
Get Your AIDO Assessment